The Art of Hotel Living

In art, literature, film and personalities I've always been drawn to doomed decadence. To me, the journey from having it all to having nothing is fascinating. Whether that "all" is money or talent or social standing, I am gripped by people's ability to waste it all in the most dramatic way.



Caravaggio's astounding painting and genius for capturing light was all set against an infamous backdrop of dead prostitutes, brawling and, eventually, exile. Gatsby had everything he wanted except the flashing green light at the end of East Egg where Daisy lived. The Tenenbaum children were prodigies, making them all flawed and flailing adults, unable to cope in the real, chaotic world. And Edie Sedgwick, raised riding horses in the bosom of a large, wealthy family wound up cast out of Warhol's Factory addicted to drugs and dead at 28.

Deviance, decadence, escapism, denial - these base and torturous human behaviours often manifest themselves in one particular place. A hotel. Since the invention of maid service, room service and the mini-bar, checking out of your life and into a hotel has firmly represented that all is not - or is about to be not - well. A person's state of mind must be considerably altered to find solice in arming oneself with just the bare essentials and take up residence in a hotel.



The Chelsea in New York has a long history of writers and artists in residence. Jack Kerouac wrote much of 'On the Road' there. Dennis Hopper met the man who would eventually produce 'Easy Rider' there. And Leonard Cohen wrote a song about it. More recently, The Chateau Marmont, temporary home to Hollywood's runaways, featured as the third character in Sofia Coppola's "Somewhere". The audience quickly learned everything they needed to know about Johnny's character by his disconnected existence at the Hollywood hotel.



My friend Rosanna told me about Patti Smith's autobiography. Rosanna felt that Patti's stay at The Chelsea was more about looking cool than realising that people in hotels often produce great work because they are alone, lonely and without distractions. My friend went on to explain how she believed that "living in an impersonal space makes you want to create things that defines who you are, and express yourself".

As I enter my third week in a hotel, Rosanna's words resonated strongly. With the clothes in the wardrobe the only link to my real life, to myself even, I recognise the desire to define myself through creating things. Hence why this is one of the longer blog posts.



The Shakespeare & Co. bookshop in Paris embraces the traveller's need to create themselves out of a rut. As you roam the Narnia-esque bookshop, tiny enclaves holding typewriters and rudimentary bunks appear through the gloaming. Artists and writers passing through are welcome to a bed for the night so they can gather their thoughts and, possibly, their minds.



Bur perhaps my favourite study of hotel living is Wes Anderson's prologue to The Darjeeling Limited - 'Hotel Chevalier'. Natalie Portman's character tracks down Jason Schwartzman ordering grilled cheese in a Paris hotel room.

Portman: How long have you had this hotel room?
Schwartzman: I don't know.
Portman: More than a week?
Schwartzman: More than a week.
Portman: More than a month?
Schwartzman: More than a month.

Hotel Chevalier is the perfect capture not only of decayed love, but of the cathartic aloneness one finds at the other end of the world in a hotel bathrobe.



All photos by me, except the typewriter which I stole from here
http://www.flickr.com/photos/deanno/3703658172/sizes/m/

Stuff hipsters hate

Thanks to Instagram and Picnik, now you too can create emo hipster photos for your blog!





Speaking of emo hipsters - I'm thinking of moving this blog over to Tumblr. Anyone who
- Has a view on that
- Knows how to do it
- Wants to offer moral and emo support
...please get in touch.

Letter from America: Third time's a charm.

I am back in fabulous San Francisco for a couple of weeks with work and, now clocking up a total of 3 months here since May of last year, it really does feel like a very nice home away from home.

On the work side, I'm here doing brand strategy for a super cool app with some very exciting technology behind it. As such, I had the opportunity to do a brand workshop from the client's Command HQ in Paolo Alto. Just south of SF, Paolo Alto is a sweet suburban enclave just riddled with tech start-ups. You can't buy a Soy Latte without overhearing someone discussing their latest round of VC funding.



The client's house is your classic American modern home pimped out to the nines with screens and servers. Every room has been re-purposed to house tech and engineering teams all "wired in" and making the future happen. For someone with a barely concealed Geek Fetish, such as myself, their place is pretty nerd-tastic. The app I'm working on has already launched in Beta, so watch this space to see how the project develops!

Outside of work, there is only really time to eat. So I have been hitting the breakfast, lunch and dinner scenes pretty hard. For breakfast, I can nip out of my hotel to The Ferry Building for a Bluebottle coffee with a goat's cheese and apricot jam sandwich. Lunches, grabbed from nearby South Park in the Soma district consist of "Super Tacos" from Mexico au Park, or a Jalapeno Popper from The American Grilled Cheese Company. And dinner has been anything from hipster pizza at Delfina, Lobster Po Boys at Anchor & Hope, posh fried chicken at Foreign Cinema and even a quick and dirty Burger from In "n" Out. Calories on location don't count, right?




And finally, in this travel journal-esque post, to note that I have just returned from a rather wonderful weekend in Napa. Carrie Bradshaw's response to Mr Big's announcement that he was moving to Wine Country was "If you're tired you take a nap-a, you don't move to Napa!". And how wrong she was. My friend and I left SF yesterday morning with bags under our eyes and full of work anxieties. After mucho vino and mucho lolling in the hot tub in the cool and pleasant rain, we drove back today feeling well-rested and ready for another week.



Working abroad has its downsides - jetlag, disorientation and feeling forced to pull the plug on your life at home. But they are far outweighed by the upsides - new sights, new friends, new experiences and - for those who find it hard to switch-off - the chance to have a change of scene while still showing up for work each day! Clearly Napa didn't quite get its hold on me, yet!

How does Mr. Porter measure up?



Check out my piece on the Pitch Design blog now. Currently available log-in free! Click here.

Checking out – a new buzz word or the answer to monetizing location-based social networking?

Last week I feverishly posted about Venmo’s new “check out” service without much pause for explanation or analysis. So now, in a slightly calmer state of mind and with a few days spent mulling over the benefits, I’m back with more.

Venmo is an app which “makes it fun and easy to pay and charge friends” and is currently only operational in the US. Venmo acts as a social payment platform by allowing people to exchange money using their phones. Users can then socialise that transaction by attaching a message to the payment and posting it to Twitter or Facebook. It’s this social element which builds unique user stories around purchases – every brand’s dream.



Last week Venmo announced an extra service, which allowed users to attach their location to their socialised transactions – a behaviour Venmo have termed “checking out”. To me, this is exceptionally exciting.

Retailers are already getting on board with the idea of rewarding customers who check-in to their stores and unlock badges associated with offers and deals. A couple of weeks ago, Foursquare launched the ‘Century Club’ badge for people checking in for 100 days on the trot at the same place – rewarding their most frequent and loyal customers. I’m assuming it’ll be coffee shops and delis who will win Century Clubbers – low value purchases which are part of a person’s daily routine.

For any retailer or brand, loyal customers are their bread and butter – a guaranteed flow of trusted consumers. But for retailers with a higher ticket price, or for those wishing to distinguish between frequent, low-spending customers and occasional, high-spending ones, Venmo Places will be right up their street.



In my first job out of university I worked as the wholesale manager for a small boutique food company. After a few months I noticed that I was spending most of my time liasing with, negotiating with, advising and managing a handful of small independent food stores who, together, contributed to just a fragment of yearly sales. Meanwhile, our biggest wholesale customers were being ignored – placing high orders but rarely given the time to be sold in on new products and up-sold on their monthly orders. Having recognized this, I developed a simplifyed order process for our smaller customers, which took the pain out of managing them, and in turn, gave me more time to focus on our more profitable customers.

This is exactly what Venmo Places can offer – visibility on who your most valuable customers are. Not just those routine-orientated Foursquare Mayors who will stop by and check-in every day regardless.



By seeing spend against check-ins, retailers can map tailored rewards to a broad range of customers. They will have invaluable insight on the customers who spend $4 a day every day for a year ($1,460p/a) deserving little treats, and the customers who come in once a month and drop $250 ($2,400p/a) and who, with a little bit more attention and incentivizing, might be upgraded to a bigger monthly spend. It’s business basics with a modern flair. Call me geeky, but that seems like pretty powerful stuff.

Magazine apps fail to stack up (Via Design Week online)

For those of you without a Design Week log in - here's the copy from my vox pop on magazine apps. No copyright infringement intended



"At a time when print media is having to pull its socks up on the digital front, most magazine apps fail to stack up to their digitally-native competitors. The Net-à-Porter magazine looks great and is regularly updated with new fashion tips, but many of the things that an app interface offers have been neglected. It is not possible to ‘shop the look’ by tapping on certain elements, nor can you share pages to your social network or through email. It’s not even possible to pinch in to get a closer look at the clothes. With iPhones and Blackberries now as much as an accessory as a piece of tech, fashion magazines have a real opportunity to collaborate with brands to develop profitable apps that mix great editorial with the chance to share, comment and buy."

Then I saw his face, now I’m a Belieber

Last night I went to see the Justin Bieber movie – Never Say Never. In 3D. Now, before you forever delete Camilla’s Store from your Google Reader, please give me a few paragraphs to explain myself.

I’ll admit, it just sounded like a fun thing to do with @celialikesbooks on a quiet Sunday night. But more importantly, as a digital strategist it’s important to know what’s going on with the kids (da kidz) and millions of hysterical teenage girls worldwide can’t be wrong.



Bieber may be a study in poorly managed ADHD but he is also a carefully curated, expertly executed, cross-platform brand who rose from a few YouTube videos to an 86 gig tour culminating in a sell-out show at Madison Square Gardens. There’s got to be some social media strategy lessons in there somewhere. And if they’re delivered in 3D, so much the better.



Firstly, The Bieb. He’s alright – ticks all the boxes of cute, non-threatening, triple threat youth dynamo. But it’s his team – consisting of Mom, grandparents, vocal coach, costume designer, manager and “jester” (their words, not mine) – who really run the show. This is pushy parenting taken to whole new levels, and you are left wondering whether stardom is an excellent outlet for Bieber’s effervescent energy, or a depressing theft of his youth.

In the film, Justin is joined on stage by other celebabies Myley Cyrus and Jaden Smith (“my papa is a guy named Will”), both of whom have an unnerving world-weariness. Poor Jaden only found out his parents had made the helicopter to NYC moments before he went on stage at The Garden. And to think I freaked out if I lost my mum in the supermarket.



Secondly, the film. I hate to admit it, but part of me feels it belongs in the “Films of our era” drawer along with The Social Network. It’s by no means as beautifully crafted, but it’s the first example of large-scale storytelling via YouTube videos, Twitter updates and comments sections I’ve seen.

Justin is the perfect product of the “Digital Instinctive” generation – discovered, followed, and loved by a dedicated online community. And he gives the love back – tweeting his fans to let them know how he’s feeling, giving away front row tickets to kids outside the venue, and regularly updating his YouTube diary. His hit “Baby” has had 468,497,309 views on YouTube. 21,665,394 people “like” him on Facebook”. And he has 7, 481,097 followers on Twitter. That is power. That is a massive slap in the face to any brand who thinks it doesn’t need to engage its customers – and most importantly its future customers – online.



You may not feel a slow-motion hair flick in 3D is an entirely necessary part of the cinema experience, but if you’re wanting a crash-course in the art of digital strategy driving both brand and comms, Bieber is your guy. Never say never.

Photo credit: @celialikesbooks - you keep me real.

Sorry – not available in your country

I thought the days of being the odd kid no one wanted to play with were over. But no, turns out that just living in England can keep you out of the metaphorical sandpit of tech start-ups popping up Stateside. Already this year, I had to suffer the indignity of asking an American what The Daily app interface was like. Ok, it was the guy that designed it, but still.



And today I find out that app-based payment service, Venmo, has added an incredibly exciting feature which, you guessed it, “isn’t available in my country”. Sometimes I wonder why my ancestors couldn’t have just stayed on the boat from Russia for another couple of stops across the Atlantic. Show me the apps Granny!

Anyways, enough whining. Until I get the call from MB SF, I must live vicariously through Mashable and Fast Company. And that new Venmo feature? Location-based payment publishing.



“The Venmo apps for iPhone and Android make it super simple to settle the bill evenly (to the penny, if you like), and given the number of people that are using Venmo to split the bill when they go out, we have integrated with Foursquare and Facebook places to allow you to attach a location to every payment you make.

Venmo Places also makes it really easy to see how often and how much you are spending with your friends at your favorite spots.”

The money shot? This: “Plus, when you publish a payment tagged with a place, it’s a fun way to share your experience with any of your Facebook, Twitter, or Venmo friends who might not have been there. We like to think of it as the “check-out” followup to a Foursquare or Facebook “check-in.””

VERY exciting. Watch this space.

New post now live on Eye Magazine blog. Click HERE.

Re-posted here...

The Self as Brand

I recently wrote a post on the Moving Brands blog about living in the era of the over-share, about how, with so many life-casting tools at our fingertips, we are able to share anything and everything as we go through our day. But just because we can, does it mean we do? Or do these platforms actually allow us to create a rich brand around who we really are by carefully curating and broadcasting a life that is, in fact, a slightly heightened version of the truth?



Most users probably don't think of themselves and their behaviours in terms of 'brand', but that is exactly what social media enables. Apart from those deviants and sociopaths, we've evolved from creating entirely new selves online - like the Barbie and Ken avatars on Second Life. Today, most of us have learned how to portray a pretty accurate interpretation of reality through who we follow, what we 'like', what links we share and the content we post.

As social networking platforms proliferate and the lines between our different selves (the work self, the friend self, the family self) blur and break, it is no wonder that we feel compelled to control how the online world sees us. We wouldn't go to a glamorous party in a pair of old pyjamas, so why would we project anything other than our best selves online?


http://www.howardgrey.com

Today I came across a blog with the mission statement 'This is a blog intended to trick strangers into thinking my life is more exciting than it actually is'. The blog may be called "Slutever…" but the author's frank admission is not so shocking. Who isn't guilty of de-tagging the odd Facebook photo to ensure we look cool, fun and attractive in every picture in our profile?

The location-based check-in services FourSquare and Facebook Places has added an interesting element to personal content curation. The privacy activists may well be concerned about broadcasting their exact location to strangers but, for the self publicist, there are bigger concerns at play, namely where to be "seen" online. The average Londoner could dutifully check in at their tube stop, their place of work and Pret a Manger day in day out, but what's aspirational or taste-making about that? Better, surely, only to check-in at the more exciting places. The places that tell your followers something about you and the kind of person you want to be seen as.



Furthermore, as we identify the self as 'brand' via our allegiances to brands, so companies are reflecting our choices back. More than ever, brands are listening and watching our moves online and rewarding their biggest advocates. From the people who start great Facebook fan pages, to those who become Mayor of their local Starbucks on Foursquare, brands are reaching out and giving them the tools to do the selling for them. As Sheryl Sandberg, the COO of Facebook, said recently, - "What marketers have always been looking for is trying to get you to sell things to your friends".

From the Middle Eastern beads found in ancient burial sites in Suffolk, to the tribal people of Papua New Guinea using Pentel pens as nose decorations, to the young people of Berlin whose first goal, once the wall came down, was to eat a Big Mac, we have used trading, shopping and brands as a way to enlarge our sense of self. So, is this digital age turning us all into products? Or is it simply another platform on which to communicate a very basic human urge - self-expression? Are the selves that we can create and control online in fact more 'ourselves' than in real life?

Shoreditch Beat Poetry.

For those of you missing out on the feted Project 10 circulation list, here is my contribution.

And So This is Christmas, And What Have You Done?

This year I learned that a film which makes your CEO look like a ruthless jerk can only make people love you more. I learned that in an age where we're obsessed with privacy, we're actually sharing more than ever. I learned how being on a horse changed advertising forever. I learned that having over a billion hits on YouTube means you don't have to worry about being in the charts. I learned that touchscreen devices can be beautiful. I learned that augmented reality still has some way to go. I learned that a new logo can divide opinion and that crowdsourcing in a crisis makes you look desperate. I learned it all first on Twitter.

I've blogged, tweeted, updated and checked-in. I've Googled it, Bing-ed it, Yahoo!-ed it and gone back to Googling. I swiped, pinched, tapped and flicked. Booted up, started up, switched on, signed in, accepted, allowed, downloaded, friended, followed and liked. I forwarded it, I tagged it, I attached keywords and uploaded it. I was always-on, on Skpye, on Twitter, on Facebook, on LinkedIn, online. I declined, ignored and turned off. I was offline and IRL (in real life).

I did 14 hour days, 10 hour flights, 8 hour jet lags, made four 2 minute films, and wrote seven brand strategy documents. Gave two talks, got 5,000 followers across 3 Twitter accounts and posted over 200 blog entries. I ate my 5 a day, topped up my Oyster, got my Nectar points, paid my council tax, my mortgage, my phone bill, my gas bill, my water bill, my car insurance, my MOT, my parking permit, and waited 2 months to get broadband. I did coffee and lunch and dinner and drinks and networking and schmoozing and catch-ups and crits and conference calls and feedback and sign offs.

I bought clothes and shoes and accessories and apps and magazines and chocolate bars and stuff for my house and ingredients to cook and take-out so I didn't have to cook. I loved Mad Men and X Factor and 30 Rock and Glee and celebrity gossip and mexican food. And hated the cold and the dark and the early mornings. I saw my old friends and made new friends and worked with the best and fancied the wrong people.

I have been energetic and excited and hyperactive and inspired and nervous and frustrated and absolutely exhausted… and so this is Christmas and what have I done? I've done my best and my hardest and with focus and with passion and I've tried and I've failed and I've tried again and I've succeeded. And I'm bloody glad it's Christmas because I intend only to do two things til January… Eat. And Sleep.

Checking into to Hauling

In this month's edition of UK Wired magazine, there is a fascinating article called "Commerce Gets Social - How Your Networks Are Driving What You Buy". The piece looks at different ways innovators and consumers are sharing their purchasing data. From Blippy - a site that lets you share your purchases and see what your friends are buying online, to Groupon - a location-orientated deal-of-the-day site, the race, according to Wired, "is on to monetise the social graph".

Furthermore, and in a move that made me feel like the Winklevoss twins to Wired's Zuckerberg, the piece went on to mention the phenomenon for "hauling". In low-fi YouTube videos, girls share their latest purchase, or hauls, with the world. Stars of hauling have earnt hundreds of thousands of views and lucrative promotional deals. Not so low-fi now.



History tells us that technological advancement and consumer behaviour will continue to evolve. So, can we hypothesise on a potential future based on the evidence around us? We are already hardened "We Live Like This" consumers - surrounding ourselves with the brands, products, services and content which seem best to convey who we are and what we like. This brand-orientated peacocking while pretty normal to us, is instinctive to the digital generation. The 'Like' button is testament to that. Combine this with the new behaviour of "checking in" and something interesting presents itself.

In 2010 alone we went from tentatively checking in to locations on Foursquare in January, to happily checking in to TV shows on Get Glue in December. The fast pace of technology is shortening the distance between the absurd and the mundane. So, what if we can start 'checking in' to products? What if "hauling" goes beyond bedroom videos and onto the highstreet? The scope is huge - from checking in to a new purchase to detailing entire outfit.

So, what data sets could we be sharing with our friends, our network and the brands themselves?
Our username
Our location (place and time)
Our context (captions and comments)
Our spending habits (how much we spent, what partner brands we are pairing alongside)
And the exact moment all the brand's marketing efforts translate into a purchase. That's kind of exciting.

Struggling within the confines of "You are not "creative" therefore you may not have In Design installed" as set by the MB IT department, I have attempted to visualise how this future might look. See below.



Maybe checking it to all this data will prove too much. Maybe registering our every move will render us stationary, but - as Wired states - "The new generation want to scream from the mountaintops what they've bought, and to the largest audience" this hypothesis may not be too far from the truth. Time will tell.

Gleeful

It's been tough, but I somehow struggled through the past few months since the close of Glee Season One. And now, just as January began to defeat me, Glee has triumphantly returned to our screens. And not a moment too soon.

But this post is not simply an excuse to get #Glee into the old keyword search (if I was in that game, I'd write about Justin Bieber's Facebook page). No, I want to write about their recent cast addition - Charice aka Sunshine.



It turns out Charice and her mind-blowing vocals came to the show via internet viral stardom. According to her Wikipedia page, young Charice notched up an impressive 13 million YouTube hits in 2007, winning her spots on Ellen, Good Morning America and even Oprah (I'm really clocking up those keywords!)

So why Glee? And why my fascination? Well, Glee more or less paved the way for "consume what you see TV" - as the songs rolled out, their iPhone toting, click-happy tween fanbase could immediately jump on iTunes and get downloading. And that almost inaudible sound in the background? That is the sound of easy money. Glee's previously unknown cast became Triple Threat cash machines overnight.

And when it came to gearing up for Season Two, what lessons had they learned?
1. Tweens love Glee
2. Tweens love the Internet
3. Tweens have the attention deficit capability to love both at the same time

The solution? Book the biggest thing on the Internet pronto. Sadly Beiber, Double Rainbow Guy and David had been lost to pre-pubescent anarchy, Microsoft and the dentist respectively. Charice (and her millions-strong fan base) it had to be. Genius. With her at the helm, and guest appearances from Britney and Gwyneth Paltrow this season is going to be a whole world of good.

Now, did I mention Bieber enough to get him in the tweet out for this post?

Why?

Had a bit of a shifty around Westbourne Grove yesterday checking out the sales. And I was amused by the gratuitous and largely pointless use of iPads throughout the stores. In Aubin & Wills, I was smugly told that I could order those black velvet shorts "through the iPad" - wow! In Matches, a sales assistant seemed simply to be rocking the iPad as part of a carefully thought out S/S2011 outfit. And, in All Saints (below) the place was practically riddled with the little things. At every turn, Italian tourists were desperately trying to check Facebook, as elder shoppers looked on in awe. Fascinating.

New Year's Resolutions for 2011

If my bulging Google Reader list is anything to go by, then it seems 2011 cannot begin without a few goals and resolutions set down. One of Fast Company's bloggers already posted this, citing "Associating". "Observing", Experimenting", "Questioning and "Networking" amongst the key attributes for an innovative 2011. My past resolutions have ranged from the practical ("Get a job I love") to the absurd ("Be more slutty") to the conceptual ("Hedonistic Anarchy"), so what will I choose for 2011?



___

Staying ahead of the curve is certainly a priority. 2010 was the year when being a bit of a geek became mainstream. The most unlikely of my friends started using Twitter and my Mum got an iPad. Suddenly knowing a bit of basic HTML and talking about apps was not so unusual. In desperate bids to be bleeding edge, I found myself shunning YouTube videos older than a few days, I refused to go see Avatar, and practically passed out with excitement by getting the two minute screen grab of the Gap Logo Facebook announcement. As we approach the new year, I'm wondering how I can cure this digital paranoia. Well, fact is, innovation is a fast paced game - unless you are glued round the clock to various feeds, missing things is part of life. And, if you can't be there for the start of something special, I can at least strive to say something special about it.
Resolution 1: If you're not the lead dog, the view never changes.



Linked closely to my previous comment, 2011 needs also to be about unchaining myself from both my desk and my devices. Many of the serendipitous and inspirational moments in my life have taken place when out and about. Before my iPhone, I'd sit on the bus, the tube or in a pavement cafe and watch the world go by - seeing trends emerge, overhearing conversations and watching life unfold. The mobile phone has replaced the cigarette as our tool for being alone in public. And, while definitely better for our lungs, it is removing us from the present moment. Our digital lives are so filtered and personalised according to settings and preferences, we cannot possibly access this kind of circumstantial chaos via our phones, nor do I really want to.
Resolution 2: iPhone, therefore I am not in the moment.



Finally, and perhaps more personally, I would like to find strength in 2011. Having an opinion takes conviction, writing it down for the benefit of your peers, your clients and even the world takes strength. If I am to become the best at what I do - and that is the plan - I will need to discover the strength to really go for what I believe. To do this, I will need to continuously educate myself by asking questions, learn from the best and be open to everything. I'll need to stop hiding behind my laptop screen and get over the fact that I'm usually the youngest, only lady in the room at client meetings. On this front, I'm afraid daily aphorisms will not cut it. Killer heels, however, probably will.
Resolution 3: Dress to kill it.

2010 Round Up - The sites, ads, products, services and people that stood out from the noise this year.

Geek crushes

2010 was the year that made geeks hot - largely due to films like The Social Network, Tron and Inception. It was also the year where I spent 10 weeks in San Francisco - home of the nerds. They had me at "tech start-up". Swoon.


Dennis Crowley/ Foursquare


Mark Zuckerberg/ Facebook

Case study examples

Every digital strategy document I write is obviously tailored to the client, but these campaigns somehow kept sneaking in every time. Why? They pushed boundaries, made the most of the medium and enthralled audiences.


Old Spice/ Real-time YouTube video responses to tweets. Hilarious and genius - W&K becomes the hottest agency on the block.


Square/ The new way to pay took the iPad from a big, beautiful iPhone to a functional piece of kit.


MySpace/ Coming hot on the heels of the Gap logo fiasco, the new MySpace logo gave control back to its users, accepting that people want things their way and becoming the visual manifestation of this personalisation trend.... If MySpace was on Facebook, I'd "like" it

Straight talking

Sometimes it's refreshing just to read something in plain English - no "cross-channel multiplatform social media communication plans" bullshit.


The Man Repeller/ Fashion blog about the clothes that repel men. Also introduced the concept of a 'lady boner' to the mainstream.


A Bajillion hits/ Jacking your strat, jacking my lady boner.


Noah Stokes/ This website is so old school it's epic. Who needs HTML5 when you've got it all laid out in primary colours and no bullshit.

Digital life

If, like me, you can't start your day without that surge of serotonin caused by the arrival of an email, then you'll be relying on a heady mix of tools and services to get you through the day.


Google Reader/ Is there a greater feeling for the digitally addicted than over 200 unread articles?



Cross-platform syncing/ Personally, I like living in a world where I can check in using Foursquare and know that the fact that i just walked into a pub will be published across all my social networking sites for my adoring and ever alert 'friends' to comment upon. #don'tbelieveyourownGoogleAlerts

And finally, some of the stuff to watch out for in 2011...


Whipping your hair becomes a cultural phenomenon. I'm doing right now, as I type.


Check-in culture will get out of control, as we start checking in to TV, films and books.

And, finally... cool ad man says, "What?"

See more funny videos and funny pictures at CollegeHumor.

The Nell arrives

Yesterday a little bit of magic happened, which saw the completion of a project that had been in the pipe line for a little while. Guy Wolstenholme - one of the founders of Moving Brands - is also an incredibly talented furniture designer. He has made pieces for his home, as well as all the tables for the MB Zurich studio. Video below.

When I told Guy I was looking for a dining table for my new place, he very kindly offered to design it for me. This is the original render...



Then the designs were sent as a CAD file to CNC Workshop in London Fields... This is the single sheet the table was cut from.



And the parts were cut out using a 3 Axis CNC Router... Those are the legs


And that's Guy's logo...



We then drove through the snow to my place and sanded the sharp edges...




And, just two hours later, assembled it all. Guy designed it so no glue is required - the pieces slot together simply.

Presenting: The 'Nell' Dining Table...




Isn't she a beauty?

Christmas 2010 update

Following yesterday's post, two friends got in touch with these beauties.

First a jew-tastic LV menorah... oy vay!



And secondly, for the staunch Christmas jumper fanatics, I present this roll-neck, deep knit Ralph Lauren number. Amazing.



Thanks to @celialikesbooks and Bantin - still at the cutting edge of fashion even from Afghanistan!

Christmas 2010

With the Spotify Christmas tune list growing larger each day, it seems only appropriate to post my top three festively themed items spotted so far...

First up, I'm loving this Christmas jumper inspired tee. Perfect for avoiding the meat sweats after a large lunch.



Then, as a bacon-sarnie munching, Christmas loving, only-in-it-for-the-chicken-soup jewish princess, this tree feels so right, even when it's a little bit wrong.



And finally, as an accessory to my "countryside" fantasy where I'm striding through snow-flecked woods clad in silver Hunters and a black patent Barbour (one day the Country Alliance will catch up with fashion!), this Porsche sledge. Eat your heart out Rosebud!

Three things I'm loving… and it's only Monday!


1. The Evening Standard
Yes, this little Fame Whore got another slice of the action in tonight's Standard on the subject of snow in fashion. According to me, "snow lay flat on the ground in the Nineties". Don't understand? no, neither do I. Oh well.



2. PhotoSwap
Next time the chat dwindles in a group-outing scenario, whip this baby out. Take a picture, get one back. What could be more fun? Oh, I know… visually abusing people who send you penis photos, that's what. Fun times.

3. Krrb
The "commerce enabler". Are you an arty, hipster-type living in a pocket of urban cool? Why not connect with your neighbors by selling, swapping and giving away trinkets? Another lovely example of the online going offline.

Digital strategy explained

For anyone not quite clear on what it is I do everyday, here's a little insight.

digital ninja from moon stuff on Vimeo.

...time to re-train I think!