Visual Merchandising and Viral Marketing in North Norfolk

Following some crazy times at work, I decided to unplug and head to the North Norfolk coast. However, you can take the girl away from marketing, but you can't take marketing away from the girl.



Within an hour of arriving in Blakeney, I overheard this conversation in the local fisherman outfitters...
Norfolk lady 1: Oooh, look at this lovely jumper *brandishing hideous purple monstrosity*
Norfolk lady 2: Ooooooh, that is beautiful
Norfolk lady 1: And it's on the mannequin in the window
Norfolk lady 2: Oooh

Translated into London speak...
Norfolk lady 1: @norfolklady2 check out this jumper www.hideousjumpers.com
Norfolk lady 2: Niiice RT @norfolklady1 check out this jumper www.hideousjumpers.com
Norfolk lady 1: Posh Spice has one just like it
Norfolk lady 2: I'm gonna blog that later!

Why we buy what we buy

A shopper wants to buy some cheese, but he must decide between the 197 varieties on offer. Conventional wisdom says that such a huge choice makes it more likely he'll make a purchase. But that doesn't take into account human unpredictability, according to the new discipline of behavioural economics. Aditya Chakrabortty in today's Guardian reports. To read the full article,

http://www.guardian.co.uk/money/2008/may/20/consumeraffairs.economics


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