Liberty for the masses!

Liberty - one of the last bastions of true British retailing, the shopping equivalent of tea at 4 o'clock and cricket whites on the green - has got itself a little bit of rough by pairing up with Target. When I lived in Texas, Target was the place to go when you needed to buy 56 rolls of toilet paper and gallon bottles of nail varnish remover. We fondly called it "Targé" and now it seems to be living up to its posher side. The new range is pretty lovely, actually, and it makes a change to have a "Liberty Lite" range tas opposed to the mortgage-inducing prices we are used to. I'm love, love, loving this bicycle - perfect for the springtime sunshine!

In striking comparison to Slough (see yesterday's post), photographer in the field and founder of the London Street Photography blog kindly stormed the Liberty Own Label store on Sloane Street on our behalf.



Given that - in my opinion - one of Liberty's weakest points is their own label, I'm not quite sure about this new venture. I do, however, 'get' that they evidently had the opportunity to have a presence on one of London's most des-res streets for luxury retailers, right next to one of their main competitors, Harvey Nichols, and they jumped at it. Makes excellent business sense.





It IS gorgeous and they've managed to maintain that art deco/ arts and crafts style of the flagship. Beautiful.

Loving the packaging for these DayNa Decker candles spotted in Liberty's and Space NK - so fresh and modern. Time to step your game up Diptyque!

Sunday trip with the Mothership into town, where she purchased THIS dress and, for once, it looks better on a 'real' woman than on the skinny bitch modelling it below! Hurrah!