Sunday, October 25, 2009
The tricky science of Anthropologie
Anthropologie has opened! Three glorious floors finally filled with all the covetable, strokeable, must-have things we've been drooling over online for years. As we are coming to expect from Regent Street's new retail additions (check out the National Geographic store), the space at Anthropologie is beautifully executed, drawing the eye up and down via a vast living wall and ornate chandeliers. On-brand sales assistants say 'hi', while carrying wicker baskets of merchandise and a pretty floral scent infuses the store's "multi-sensorial" offering with a warm, welcoming feeling.
Here's the 'but' bit and it's the same issue Whole Foods, Banana Republic and Abercrombie forgot about... The English. You can have thousands of stunningly curated floor space, vast changing rooms and eye-popping merchandising but as soon as you let the English public roam all over it, the fantasy is broken. It's difficult to explain. Maybe, because they invented consumerism, Americans are just better at playing the part of awe-struck shoppers, striving to become the target audience the brand is looking to attract. Like a character in a play, Americans seem to meld into their retail environments as if they're been there the whole time. Not so much with us Brits. In our lilac macs and awkward M&S handbags, we stomp around the shops with a permanently aggrieved look on our wind-chapped faces, snatching clothes off rails like dishrags off a washing line. And so, like TopShop and Abercrombie before it, Anthro is assigned to the list of shops "Only worth visiting outside of normal shopping hours so as to avoid the riff raff". For other retail snobs out there, these times include 11.30am on a Sunday, 6-7pm on a Monday and 2.30 - 4pm on Tuesdays and Wednesdays. Sad but true.
Photos by HG.
Anthropologie has opened! Three glorious floors finally filled with all the covetable, strokeable, must-have things we've been drooling over online for years. As we are coming to expect from Regent Street's new retail additions (check out the National Geographic store), the space at Anthropologie is beautifully executed, drawing the eye up and down via a vast living wall and ornate chandeliers. On-brand sales assistants say 'hi', while carrying wicker baskets of merchandise and a pretty floral scent infuses the store's "multi-sensorial" offering with a warm, welcoming feeling.
Here's the 'but' bit and it's the same issue Whole Foods, Banana Republic and Abercrombie forgot about... The English. You can have thousands of stunningly curated floor space, vast changing rooms and eye-popping merchandising but as soon as you let the English public roam all over it, the fantasy is broken. It's difficult to explain. Maybe, because they invented consumerism, Americans are just better at playing the part of awe-struck shoppers, striving to become the target audience the brand is looking to attract. Like a character in a play, Americans seem to meld into their retail environments as if they're been there the whole time. Not so much with us Brits. In our lilac macs and awkward M&S handbags, we stomp around the shops with a permanently aggrieved look on our wind-chapped faces, snatching clothes off rails like dishrags off a washing line. And so, like TopShop and Abercrombie before it, Anthro is assigned to the list of shops "Only worth visiting outside of normal shopping hours so as to avoid the riff raff". For other retail snobs out there, these times include 11.30am on a Sunday, 6-7pm on a Monday and 2.30 - 4pm on Tuesdays and Wednesdays. Sad but true.
Photos by HG.
Friday, October 23, 2009
I had been intending to post on why Shoreditch is a dead area in terms of trends but then two things happened which totally put a smile on my face and made me love the crazy, modern world we all toddle around in today. Firstly, I received this spammy email from Argos.
"Thank you for your recent enquiry on argos.co.uk
You recently enquired about a Go Go Pets Hamster Deluxe Funhouse Gift Set., Cat No. 384/1534, on the Argos web site, which was out of stock.
We have just received further stock of this item."
Strange, because I've only been to Argos once and that was when I was 16 and also enjoyed Hooch in a bus shelter. And, perhaps more importantly, I don't even own a hamster.
Secondly, my friend The Designer told me that he often gets text message alerts from a school in Inverness reminding him to attend various parents evenings, story times and nativity plays. The Designer is 24 and lives in London.
In a time when we can so easily curate the digital information we receive, the moments when a piece of rogue data slips into our hands can often be pure, human, and hilarious gold.
Shoreditch post to come!
"Thank you for your recent enquiry on argos.co.uk
You recently enquired about a Go Go Pets Hamster Deluxe Funhouse Gift Set., Cat No. 384/1534, on the Argos web site, which was out of stock.
We have just received further stock of this item."
Strange, because I've only been to Argos once and that was when I was 16 and also enjoyed Hooch in a bus shelter. And, perhaps more importantly, I don't even own a hamster.
Secondly, my friend The Designer told me that he often gets text message alerts from a school in Inverness reminding him to attend various parents evenings, story times and nativity plays. The Designer is 24 and lives in London.
In a time when we can so easily curate the digital information we receive, the moments when a piece of rogue data slips into our hands can often be pure, human, and hilarious gold.
Shoreditch post to come!
Sunday, October 11, 2009
(As if we don't know) How to spend it.
When is luxury not luxury? Apparently when it's online. A recent Guardian article discussed the recent move online by the FT's How to Spend It Magazine. The article queried whether the launch of a luxury site was in-keeping with the current global mood, while the FT insisted that watches, yachts and "below the radar florists" were all part of the "flight to quality" by discerning consumers. Timely or not, the one thing no-one pointed out was the quality of the new site. Like so many other luxury sites, at first glance HTSI is another Flash-based disappointment. Discussing the topic with my friend, the Social Media Guru, we both agreed that Net-a-Porter was the only user-friendly place on the net to conjure true aspiration. Vogue's online presence, Style.com, is a muddled mess, whilest Burberry completely missed the whole idea of 'exclusivity' by allowing the general public (!) to live stream and comment on a recent Fashion Week show.
This only leads me to conclude that luxury brands have approached the Internet as an after-thought. At a time when people are embarrassed to be seen in-store splurging on high-end goods, these brands should be 100% focused on creating an online presence which replicate the in-store environment. Luxury brands are at the forefront in curating inspiring, memorable and decadent retail experiences and there is no reason why the brand's extension online should not feel just as personal and unique.
When is luxury not luxury? Apparently when it's online. A recent Guardian article discussed the recent move online by the FT's How to Spend It Magazine. The article queried whether the launch of a luxury site was in-keeping with the current global mood, while the FT insisted that watches, yachts and "below the radar florists" were all part of the "flight to quality" by discerning consumers. Timely or not, the one thing no-one pointed out was the quality of the new site. Like so many other luxury sites, at first glance HTSI is another Flash-based disappointment. Discussing the topic with my friend, the Social Media Guru, we both agreed that Net-a-Porter was the only user-friendly place on the net to conjure true aspiration. Vogue's online presence, Style.com, is a muddled mess, whilest Burberry completely missed the whole idea of 'exclusivity' by allowing the general public (!) to live stream and comment on a recent Fashion Week show.
This only leads me to conclude that luxury brands have approached the Internet as an after-thought. At a time when people are embarrassed to be seen in-store splurging on high-end goods, these brands should be 100% focused on creating an online presence which replicate the in-store environment. Luxury brands are at the forefront in curating inspiring, memorable and decadent retail experiences and there is no reason why the brand's extension online should not feel just as personal and unique.
Thursday, October 08, 2009
Back from The Future
Yesterday was pretty special. Spent most of the day at the Future Laboratory's trend briefing on the New Normal having my mind blown by trends, insights and their super-slick presentation style. Then I went for dinner with my good friend The Social Media Guru and talked shop and plans to attend SXSW Interactive over a bowl of hummus.
In the briefing, founder Chris Sanderson talked about 'triangulation' - the combination of intuition, observation and interrogation - in forecasting trends. It highlighted the very element which has always made trends so fascinating to me, and which makes it an integral part of branding. That nothing stands in isolation. Everything that happens comes from somewhere and has direct and indirect effects on the things around it.
They packed a huge amount into 4 short hours, looking at how "Generation Jones" - the second largest demographic at 34 - 45 years old - are reconciling their desire to consume with making the "right" ethical, financial, and behavioral choices. They asserted that it's no longer cool to be cool, that we're more interested in a "participatory" culture which is collaborative, warm and friendly. They showed us the house of the future where screens become architectural and ovens teach us lessons in reducing our carbon emissions. I left with my head spinning but looking forward to slowly digesting and applying their insights.
Image via http://ffffound.com. If it's no longer cool to be cool, maybe Snow White no longer wants a bite of the apple.
Yesterday was pretty special. Spent most of the day at the Future Laboratory's trend briefing on the New Normal having my mind blown by trends, insights and their super-slick presentation style. Then I went for dinner with my good friend The Social Media Guru and talked shop and plans to attend SXSW Interactive over a bowl of hummus.
In the briefing, founder Chris Sanderson talked about 'triangulation' - the combination of intuition, observation and interrogation - in forecasting trends. It highlighted the very element which has always made trends so fascinating to me, and which makes it an integral part of branding. That nothing stands in isolation. Everything that happens comes from somewhere and has direct and indirect effects on the things around it.
They packed a huge amount into 4 short hours, looking at how "Generation Jones" - the second largest demographic at 34 - 45 years old - are reconciling their desire to consume with making the "right" ethical, financial, and behavioral choices. They asserted that it's no longer cool to be cool, that we're more interested in a "participatory" culture which is collaborative, warm and friendly. They showed us the house of the future where screens become architectural and ovens teach us lessons in reducing our carbon emissions. I left with my head spinning but looking forward to slowly digesting and applying their insights.
Image via http://ffffound.com. If it's no longer cool to be cool, maybe Snow White no longer wants a bite of the apple.
Monday, October 05, 2009
Check out my first, and hopefully not only, post as guest contributor to the Eye blog. Thanks to John for giving me and my ranting a new portal!
http://blog.eyemagazine.com/?p=313#more-313
http://blog.eyemagazine.com/?p=313#more-313
Thursday, October 01, 2009
A first in Anthropologie
Bloody hell. Just as I hit the wrong half of my twenties and can finally give up the bank breaking addiction to Abercrombie & Fitch (you just can't pull off prep school anorexic past 24), another American, Anthropologie, gets set to open its doors on Regent Street.
Anthropologie is the sophisticated big sister of Urban Otufitters. I first discovered it when I was living in Austin, Texas and when the dollar was two to the pound. Anthropologie is just the best - the clothes are perfectly gorgeous, the accessories are to die for, the pajamas are heavenly and don't even get me started on the homeware! And now it's arrived in London and suddenly all my work-clothes woes will be a thing of the past. Just like my savings.
Bloody hell. Just as I hit the wrong half of my twenties and can finally give up the bank breaking addiction to Abercrombie & Fitch (you just can't pull off prep school anorexic past 24), another American, Anthropologie, gets set to open its doors on Regent Street.
Anthropologie is the sophisticated big sister of Urban Otufitters. I first discovered it when I was living in Austin, Texas and when the dollar was two to the pound. Anthropologie is just the best - the clothes are perfectly gorgeous, the accessories are to die for, the pajamas are heavenly and don't even get me started on the homeware! And now it's arrived in London and suddenly all my work-clothes woes will be a thing of the past. Just like my savings.
Monday, September 28, 2009
What's new in Old Town?
The second installment of brand news from Norfolk includes the discovery of Old Town. Located in Holt - a town popular with Guardian reading, posh b&b staying, organic muesli munching, suped-up 4x4 driving Londoners - Old Town fits in perfectly as a purveyor of "blingamalist" clothes for the guilt-ridden rich. With its wooden floor boards and letter-pressed business cards, the shop stocks only samples. Once the customer has selected their cut, fabric and size, a new one is made specially for them and delivered within 6 weeks. As we emerge from our binge on fast-fashion and mass consumption, shops like Old Town are the zeitgeist for a new era of "better and fewer".
But, in branding terms, Old Town does not stop there. It also produces a newspaper which serves as a brilliant guide to the area for the aforementioned tribe not wanting to risk mixing with the riff-raff on Holkham Bay. The newspaper groans with on-trend nods - from the heavy organic paper it's printed on to the achingly nonchalant name-checks to other "blingamalist" establishments like Fernandez & Wells - the Soho deli for tv execs who like their steak sandwich at twice the price and with a side of smug.
Reading these paragraphs makes me seem as though I'm perturbed. I'm not, it's genius. If the future is de-branded, austere and route one in its approach then other luxury labels would do well to learn from the unassuming simplicity of Old Town. If I'm perturbed it's because I know that Tribe Organic-Box-and-two-kids-at-Bedales will get such a kick out of it.
The second installment of brand news from Norfolk includes the discovery of Old Town. Located in Holt - a town popular with Guardian reading, posh b&b staying, organic muesli munching, suped-up 4x4 driving Londoners - Old Town fits in perfectly as a purveyor of "blingamalist" clothes for the guilt-ridden rich. With its wooden floor boards and letter-pressed business cards, the shop stocks only samples. Once the customer has selected their cut, fabric and size, a new one is made specially for them and delivered within 6 weeks. As we emerge from our binge on fast-fashion and mass consumption, shops like Old Town are the zeitgeist for a new era of "better and fewer".
But, in branding terms, Old Town does not stop there. It also produces a newspaper which serves as a brilliant guide to the area for the aforementioned tribe not wanting to risk mixing with the riff-raff on Holkham Bay. The newspaper groans with on-trend nods - from the heavy organic paper it's printed on to the achingly nonchalant name-checks to other "blingamalist" establishments like Fernandez & Wells - the Soho deli for tv execs who like their steak sandwich at twice the price and with a side of smug.
Reading these paragraphs makes me seem as though I'm perturbed. I'm not, it's genius. If the future is de-branded, austere and route one in its approach then other luxury labels would do well to learn from the unassuming simplicity of Old Town. If I'm perturbed it's because I know that Tribe Organic-Box-and-two-kids-at-Bedales will get such a kick out of it.
Tuesday, September 15, 2009
Visual Merchandising and Viral Marketing in North Norfolk
Following some crazy times at work, I decided to unplug and head to the North Norfolk coast. However, you can take the girl away from marketing, but you can't take marketing away from the girl.
Within an hour of arriving in Blakeney, I overheard this conversation in the local fisherman outfitters...
Norfolk lady 1: Oooh, look at this lovely jumper *brandishing hideous purple monstrosity*
Norfolk lady 2: Ooooooh, that is beautiful
Norfolk lady 1: And it's on the mannequin in the window
Norfolk lady 2: Oooh
Translated into London speak...
Norfolk lady 1: @norfolklady2 check out this jumper www.hideousjumpers.com
Norfolk lady 2: Niiice RT @norfolklady1 check out this jumper www.hideousjumpers.com
Norfolk lady 1: Posh Spice has one just like it
Norfolk lady 2: I'm gonna blog that later!
Following some crazy times at work, I decided to unplug and head to the North Norfolk coast. However, you can take the girl away from marketing, but you can't take marketing away from the girl.
Within an hour of arriving in Blakeney, I overheard this conversation in the local fisherman outfitters...
Norfolk lady 1: Oooh, look at this lovely jumper *brandishing hideous purple monstrosity*
Norfolk lady 2: Ooooooh, that is beautiful
Norfolk lady 1: And it's on the mannequin in the window
Norfolk lady 2: Oooh
Translated into London speak...
Norfolk lady 1: @norfolklady2 check out this jumper www.hideousjumpers.com
Norfolk lady 2: Niiice RT @norfolklady1 check out this jumper www.hideousjumpers.com
Norfolk lady 1: Posh Spice has one just like it
Norfolk lady 2: I'm gonna blog that later!
It's been quite a while Camilla Store lovers. I've been otherwise engaged in running the social media campaign for A Brand for London - an open pitch by Moving Brands in response to Boris' call for an agency to create a brand for London. We didn't get through but won the hearts and minds of London via our blog, Twitter, press (London Lite, London Paper and Evening Standard), and 50,000 visitors to our site. So, good times.
Monday, August 24, 2009
All a-Twitter
There's good news and there's bad news.
The bad news is that I've spent the past 4 days trying to find "social media interns" who can use Twitter to come and help me on a project at work. I had visions of hundreds of eager, credit-crunched, tech-savvy young things contacting me desperate to prove the business application of their online social skills. Strangely not. Of the few who did respond all of them faked their Twitter acumen, only to be rumbled when I asked if I could "Follow" them. So if it's not young people making the UK the Most Twittery Country, who is it? I'm confused.
The good news is that I do use Twitter and, slowly but surely, have gathered a following on my work Twitter of nearly 700. Last week I decided to conduct a little experiment in order to promote a film a made (see below). I uploaded the video onto Vimeo at 2pm on Thursday, put a Tweet out, asked a couple of friends to Tweet it, uploaded it onto the Creative Review feed and by Friday had totted up 1,000 hits. Unbelievable. The power!!
There's good news and there's bad news.
The bad news is that I've spent the past 4 days trying to find "social media interns" who can use Twitter to come and help me on a project at work. I had visions of hundreds of eager, credit-crunched, tech-savvy young things contacting me desperate to prove the business application of their online social skills. Strangely not. Of the few who did respond all of them faked their Twitter acumen, only to be rumbled when I asked if I could "Follow" them. So if it's not young people making the UK the Most Twittery Country, who is it? I'm confused.
The good news is that I do use Twitter and, slowly but surely, have gathered a following on my work Twitter of nearly 700. Last week I decided to conduct a little experiment in order to promote a film a made (see below). I uploaded the video onto Vimeo at 2pm on Thursday, put a Tweet out, asked a couple of friends to Tweet it, uploaded it onto the Creative Review feed and by Friday had totted up 1,000 hits. Unbelievable. The power!!
Friday, August 21, 2009
Hits of the 90s
The signs are there - it looks like AW09 is going to be all about the 90s and it's not just because we've lately been enjoying the best of Michael Jackson before all the facelifts and kiddy fiddling.
For those of you who want to re-familiarise yourselves with the key looks of the era, I point you to Paris is Burning - the film that introduced us to Vogueing. God bless it.
The signs are there - it looks like AW09 is going to be all about the 90s and it's not just because we've lately been enjoying the best of Michael Jackson before all the facelifts and kiddy fiddling.
For those of you who want to re-familiarise yourselves with the key looks of the era, I point you to Paris is Burning - the film that introduced us to Vogueing. God bless it.
Wednesday, August 19, 2009
Tuesday, August 18, 2009
Nailed
Check out my ghetto-fabulous nail job, done by the lovely Georgia of WAH Nails during their pop-up session at Cargo on Sunday afternoon. More photos can be found on their blog by clicking here.
Check out my ghetto-fabulous nail job, done by the lovely Georgia of WAH Nails during their pop-up session at Cargo on Sunday afternoon. More photos can be found on their blog by clicking here.
Friday, August 14, 2009
Faking it
Ok, I'm going to propose something a little controversial. In this economic and environmental climate we're meant to be focusing on pared-down austerity and the ethos of make-do and mend. Apparently there are currently 8000 people waiting for allotment spaces in order to grown their own and I've talked before about the chic Waitrose Essentials range and Mary Portas' quest to revamp charity shopping. Everywhere you look it seems we're holding back and reining in.
Well, I'm suggesting that it's not exactly everywhere. Alarm bells were set off on my trend-o-meter (yes, I do have one of those) while watching the footage of this year's Glastonbury. In their bright neons, animal prints, glitter and plastic fantastic, the crowd appeared to be rejecting the notion that lean times must necessarily equal lean accessorizing. And it seems that people have not left their "f*** it all, let's have fun while we can" mentality in the fields of Glasto. Since then, Miss Selfridge has teamed up with HedKandi to produce a range of dresses that practically scream hedonistic good times. Equally, a trend towards 'fake', inspired perhaps by the war-time habit of drawing a pencil line up one's leg to imitate tights, seems to be growing. Shoulder pads are turning our shoulders into dangerous weapons, Shu Uemura has a whole window at the front of Selfridges for their fake eyelashes, and Lily Allen was on Twitter this week showing off her gold fake nails. It seems that times may be hard. but we're British and we'll never let it show.
For incredible nails, check out the new Wah Nails in Dalston.
Ok, I'm going to propose something a little controversial. In this economic and environmental climate we're meant to be focusing on pared-down austerity and the ethos of make-do and mend. Apparently there are currently 8000 people waiting for allotment spaces in order to grown their own and I've talked before about the chic Waitrose Essentials range and Mary Portas' quest to revamp charity shopping. Everywhere you look it seems we're holding back and reining in.
Well, I'm suggesting that it's not exactly everywhere. Alarm bells were set off on my trend-o-meter (yes, I do have one of those) while watching the footage of this year's Glastonbury. In their bright neons, animal prints, glitter and plastic fantastic, the crowd appeared to be rejecting the notion that lean times must necessarily equal lean accessorizing. And it seems that people have not left their "f*** it all, let's have fun while we can" mentality in the fields of Glasto. Since then, Miss Selfridge has teamed up with HedKandi to produce a range of dresses that practically scream hedonistic good times. Equally, a trend towards 'fake', inspired perhaps by the war-time habit of drawing a pencil line up one's leg to imitate tights, seems to be growing. Shoulder pads are turning our shoulders into dangerous weapons, Shu Uemura has a whole window at the front of Selfridges for their fake eyelashes, and Lily Allen was on Twitter this week showing off her gold fake nails. It seems that times may be hard. but we're British and we'll never let it show.
For incredible nails, check out the new Wah Nails in Dalston.
To shop and to buy from this day forward...
Maybe it's because my parents got the bus to their wedding, or maybe it's because my childhood game was more likely to involve eating mud than playing dress up, but for some reason the whole big White Wedding idea has never particularly grabbed me.
Until now.
Apparently Selfridges has got a wedding license! As the girl who just last Wednesday found herself being unceremoniously pushed from the store at closing time, the thought of combining the love of my life with... the guy I want to marry is pretty exciting. A cousin of a friend did just that some years ago and here's the picture to prove it.
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Thanks to Selina and Matthew for use of their image.
Maybe it's because my parents got the bus to their wedding, or maybe it's because my childhood game was more likely to involve eating mud than playing dress up, but for some reason the whole big White Wedding idea has never particularly grabbed me.
Until now.
Apparently Selfridges has got a wedding license! As the girl who just last Wednesday found herself being unceremoniously pushed from the store at closing time, the thought of combining the love of my life with... the guy I want to marry is pretty exciting. A cousin of a friend did just that some years ago and here's the picture to prove it.
.jpg)
Thanks to Selina and Matthew for use of their image.
Thursday, August 13, 2009
The ideology and imagery of the American housewife in the 1950s.
My university dissertation was on the American housewife in the 1950's. It was a fairly depressing account of bright women locked in suburbia, cleaning for 8 hours a day just to take their mind of potential nuclear attack.
Wish I'd discovered this Jello ad at the time!
Via BoingBoing.net
My university dissertation was on the American housewife in the 1950's. It was a fairly depressing account of bright women locked in suburbia, cleaning for 8 hours a day just to take their mind of potential nuclear attack.
Wish I'd discovered this Jello ad at the time!
Via BoingBoing.net
Tuesday, August 11, 2009
Enjoying these wall vinyls from Hu2 - nice to see some that are slightly more 'sharp' than the more decorative ones floating about.
Thursday, August 06, 2009
Super cool sacks.
Magazine holder made from thrown-away sport felt. From Jonas Forsman
Flouro carriers from Susan Bijl
Magazine holder made from thrown-away sport felt. From Jonas Forsman
Flouro carriers from Susan Bijl
Wednesday, August 05, 2009
Wolf whistle
Every few months my Aunt, who resides in deepest, darkest Dorset, hits the London retail scene so hard the credit card company once phoned my Uncle to check the card hadn't been stolen. And so it was with much forethought that I took a long weekend to give me both a prep and recovery day either side of her weekend visit. In 48 hours we covered Camden Passage, Covent Garden, Bond Street, Selfridges and Marylebone High Street, stopping only to eat and sleep. As such, I am now 100% updated with both the highstreet and designer offering in this awkward time between Summer and Autumn, between Sale and New Season, between so-last-week and so-right-now.
And it is with some authority that I can say just one word: Whistles. When Jane Shepherdson left Topshop to refresh Whistles we knew good things would follow for the previously mumsy store and, my, hasn't she done well! They have seriously raised their game and, I think, lowered their prices - making them a winner all round.
I tried on this (looking for the first signs of the Balmain shoulder)
Bought this
And saw this on someone at a wedding last weekend
Every few months my Aunt, who resides in deepest, darkest Dorset, hits the London retail scene so hard the credit card company once phoned my Uncle to check the card hadn't been stolen. And so it was with much forethought that I took a long weekend to give me both a prep and recovery day either side of her weekend visit. In 48 hours we covered Camden Passage, Covent Garden, Bond Street, Selfridges and Marylebone High Street, stopping only to eat and sleep. As such, I am now 100% updated with both the highstreet and designer offering in this awkward time between Summer and Autumn, between Sale and New Season, between so-last-week and so-right-now.
And it is with some authority that I can say just one word: Whistles. When Jane Shepherdson left Topshop to refresh Whistles we knew good things would follow for the previously mumsy store and, my, hasn't she done well! They have seriously raised their game and, I think, lowered their prices - making them a winner all round.
I tried on this (looking for the first signs of the Balmain shoulder)
Bought this
And saw this on someone at a wedding last weekend
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