The launch party was held at Wolff Olins and was well attended by the Shoreditch Twitterati, and the who's who of graphic design. Check shirts, designer facial hair and a considerable amount of heavy drinking characterized an evening which truly celebrated all the love, hard work and effort contained within DA3.
I was very touched to be asked to contribute to the compendium and felt in very grown-up company alongside some of the luminaries of branding and design. Having written predominately in short-form online, to tackle 2,000 words for print felt like a bit of a mountain. Nevertheless, it was great to really dig deep into a subject knowing that it needed more permanence than a fleeting blog post. As a result, I ended up giving my inner geek an early Christmas present by really going to town on the power of data. A few of my colleagues from Moving Brands have also contributed to the book - Nick Jones, Jon Hewitt, Mat Heinl, and ex-colleagues Hector Pottie and Lisa Smith are also in there.
Tonight there's a slightly more low key event to promote the book - the Graphic Design Xmas Quiz. I don't own a check shirt, but I'm seriously hoping that three years in the design industry will have imbued me with more than a simple appreciation for some quality kerning.
Again… BUY THE BOOK! HERE.
