Arranging play dates on their mobiles, while the nanny cruises them around in Maclaren pushchairs, tots today are pretty tuned in. According to a recent survey, these little ankle biters are more likely to be swayed by brand advertising than their own friends.
Walking yesterday on that green bastion of upper-middle class Guardian readers - Hampstead Heath - I overheard one pre-schooler exclaim "Daddy, people like skinny". Referring to her preference for Starbucks lattes or commenting on our modern preoccupation with size 0? Who knows, but let's say I won't be surprised to walk past the play pit next time to find debate raging on Suri Cruise's wardrobe and the benefits of micro-biotic baby food.
Above: the GlowPhone from Firefly Mobile aimed specifically at kids.
