Most pretentious product description of the day goes to Cire Trudon's Odeur de Lune candle. Apparently invokes the scent of a satellite orbiting the earth. Oh, so that's what that smell is.
While Malin + Goetz win the prize for best recession chic packaging design. Tapping in to consumers' desire for full-disclosure and pared-down aesthetics, M+G have integrated product title and ingredients right into the design. See also Aesop and Kiehls.
