Long-term relationships.
It's not often one finds something you're prepared to commit to in the long-term, especially not in the region of hair care. Men may come and go, but I can't imagine ever having relationship issues with Green Tea and Mandarin shampoo from 4th floor.
Speaking of the beauty industry, I've spent a large part of this working week researching trends in skincare. Who knew that, for $49 one could buy a tube of 'neck contouring' gel? Or that one designer beauty brand has released a serum that is jet black in colour? What's that about?
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