Tuesday, November 25, 2008

Good enough to eat.

I love a bit of good web design and I feel these two websites ( and are more than in keeping with their overall brand philosophies. We are seeing it less and less, but so often a store or shop thinks it's enough just to have a working website. Far from it, a website should offer a small taste of the whole brand experience - drawing in newcomers and reassuring existing patrons.

Blue Hill Farm and Daylesford Organic are both organic, rural farms within striking distance of major cities (New York and London) and are aimed at a high-end clientele. They understand that their customers aren't just buying fruit and veg - they're buying into an entire lifestyle that lifts them both physically and morally above their materialistic, consumer-led city existence. From the hand-crafted elements to the pure colour palette, these websites ooze nature, wholesomeness, and taste.

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