Showing posts with label Anthropologie. Show all posts
Showing posts with label Anthropologie. Show all posts
Sunday, October 25, 2009
The tricky science of Anthropologie
Anthropologie has opened! Three glorious floors finally filled with all the covetable, strokeable, must-have things we've been drooling over online for years. As we are coming to expect from Regent Street's new retail additions (check out the National Geographic store), the space at Anthropologie is beautifully executed, drawing the eye up and down via a vast living wall and ornate chandeliers. On-brand sales assistants say 'hi', while carrying wicker baskets of merchandise and a pretty floral scent infuses the store's "multi-sensorial" offering with a warm, welcoming feeling.
Here's the 'but' bit and it's the same issue Whole Foods, Banana Republic and Abercrombie forgot about... The English. You can have thousands of stunningly curated floor space, vast changing rooms and eye-popping merchandising but as soon as you let the English public roam all over it, the fantasy is broken. It's difficult to explain. Maybe, because they invented consumerism, Americans are just better at playing the part of awe-struck shoppers, striving to become the target audience the brand is looking to attract. Like a character in a play, Americans seem to meld into their retail environments as if they're been there the whole time. Not so much with us Brits. In our lilac macs and awkward M&S handbags, we stomp around the shops with a permanently aggrieved look on our wind-chapped faces, snatching clothes off rails like dishrags off a washing line. And so, like TopShop and Abercrombie before it, Anthro is assigned to the list of shops "Only worth visiting outside of normal shopping hours so as to avoid the riff raff". For other retail snobs out there, these times include 11.30am on a Sunday, 6-7pm on a Monday and 2.30 - 4pm on Tuesdays and Wednesdays. Sad but true.
Photos by HG.
Anthropologie has opened! Three glorious floors finally filled with all the covetable, strokeable, must-have things we've been drooling over online for years. As we are coming to expect from Regent Street's new retail additions (check out the National Geographic store), the space at Anthropologie is beautifully executed, drawing the eye up and down via a vast living wall and ornate chandeliers. On-brand sales assistants say 'hi', while carrying wicker baskets of merchandise and a pretty floral scent infuses the store's "multi-sensorial" offering with a warm, welcoming feeling.
Here's the 'but' bit and it's the same issue Whole Foods, Banana Republic and Abercrombie forgot about... The English. You can have thousands of stunningly curated floor space, vast changing rooms and eye-popping merchandising but as soon as you let the English public roam all over it, the fantasy is broken. It's difficult to explain. Maybe, because they invented consumerism, Americans are just better at playing the part of awe-struck shoppers, striving to become the target audience the brand is looking to attract. Like a character in a play, Americans seem to meld into their retail environments as if they're been there the whole time. Not so much with us Brits. In our lilac macs and awkward M&S handbags, we stomp around the shops with a permanently aggrieved look on our wind-chapped faces, snatching clothes off rails like dishrags off a washing line. And so, like TopShop and Abercrombie before it, Anthro is assigned to the list of shops "Only worth visiting outside of normal shopping hours so as to avoid the riff raff". For other retail snobs out there, these times include 11.30am on a Sunday, 6-7pm on a Monday and 2.30 - 4pm on Tuesdays and Wednesdays. Sad but true.
Photos by HG.
Thursday, October 01, 2009
A first in Anthropologie
Bloody hell. Just as I hit the wrong half of my twenties and can finally give up the bank breaking addiction to Abercrombie & Fitch (you just can't pull off prep school anorexic past 24), another American, Anthropologie, gets set to open its doors on Regent Street.
Anthropologie is the sophisticated big sister of Urban Otufitters. I first discovered it when I was living in Austin, Texas and when the dollar was two to the pound. Anthropologie is just the best - the clothes are perfectly gorgeous, the accessories are to die for, the pajamas are heavenly and don't even get me started on the homeware! And now it's arrived in London and suddenly all my work-clothes woes will be a thing of the past. Just like my savings.
Bloody hell. Just as I hit the wrong half of my twenties and can finally give up the bank breaking addiction to Abercrombie & Fitch (you just can't pull off prep school anorexic past 24), another American, Anthropologie, gets set to open its doors on Regent Street.
Anthropologie is the sophisticated big sister of Urban Otufitters. I first discovered it when I was living in Austin, Texas and when the dollar was two to the pound. Anthropologie is just the best - the clothes are perfectly gorgeous, the accessories are to die for, the pajamas are heavenly and don't even get me started on the homeware! And now it's arrived in London and suddenly all my work-clothes woes will be a thing of the past. Just like my savings.
Friday, October 24, 2008
Oh my god!!! Anthropologie is about to sign on a place in Regent Street! I am all over this. All over it like a rash! Yes!
Check it out by clicking HERE!
Check it out by clicking HERE!
Friday, May 30, 2008
If you must go to bed, do it in style!
I already rock two pairs of Anthropologie jammies and these (below) would make a wonderful hat trick.
So cute from Top Shop
And if you're feeling a little slutty, Pussy Glamore says it all!
I already rock two pairs of Anthropologie jammies and these (below) would make a wonderful hat trick.
So cute from Top Shop
And if you're feeling a little slutty, Pussy Glamore says it all!
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