Friday, January 09, 2009

From the lastest Cool Hunter newsletter...

"The Bloguls (blog moguls) have revolutionized the global media and the practice of journalism. Print can no longer compete, in terms of reporting information first. By the time newspapers and magazines hit the news-stands their content is already old news. Bloggers are setting media agendas and have become a crucial resource for print journalists, who rely on them to supply raw, uncensored, immediate information. We experience this first-hand every day when we receive emails from major publications asking us for high res images and more information on posts, which we see covered in their pages weeks later.

The world's most powerful mastheads, such as the Vogues, Vanity Fairs, Wallpapers and New York Times' of the world - have had to accommodate the increasingly influential Bloguls, with whom they now compete with for advertising dollars as growing slices of marketing budgets are being funnelled into the blogosphere."

Money AND power? It's every blogger's dream!

Click HERE for the Cool Hunter article
Or HERE for a previous Camilla's Store post on the subject (yes - I think I got there first! Not so 'cool' now, Cool Hunter!)