Monday, February 09, 2009

Terminology of 'experiential' retail.

According to one of the weekly marketing magazines, the term 'consumer' has been dropped in favour of 'guest'. We 'guests' are now 'invited' into the 'homes' of our retailers where we are tempted not with crustless sandwiches and a lovely cup of tea, but endless purchasing opportunities. I like their style - I can imagine impressionable teenagers across the land batting their eyelids at their unsuspecting parents while insisting that they are not mindless spend-freaks, rather the invited guests of Topshop, Hollister and Accessorise. Pull the other one!

Speaking of industry speak, one of my colleagues jokingly suggested we "off-line interface" today. Translation: have a chat.

Love you, love your work.