Friday, January 01, 2010

Firstly, Happy New Year Camilla's Store readers!

And what better way to launch into 2010 with a slow stroll around the new Jack Wills store in Islington? Maybe I've been in the bosom of my North London "Intelligentsia" family for too long, but I fell upon the JW sale as if my Sloanie little life depended on it. Antiques lovers will no doubt be mourning the loss of the emporium at the end of Camden Passage, but the space does wonderful justice to the Fabulously British brand. JW is expert at working with a location, rather than against it. Like their townhouse in Marlow, which retains the original layout of the house to create a unique retail experience, the new digs in Islington highlight the high ceilings and ornate finishings. Downstairs, beside the roomy changing rooms, a small stage, no doubt for their "Unsigned" to play, has also been created. It's a fun store, perfect for the Yuppie Islington clientele.