Now it's just getting silly.
First Grazia Magazine made its printed format redundant by making their blog just a little too good, then Monocle Magazine opened a shop, and now there's a paper which prints a round up of the week's blogs. The world of print journalism, thrown into disarray by the digital revolution, is acting like a cat on catnip as they whizz around jumping on every bandwagon and adopting every fad going.
What's next? A constantly updated hand-written blog penned live by homeless people in the Shoreditch area? I wouldn't be surprised.